How to Get the Most Out of Your Vendors (And What to Look for When Choosing Them)
The Value of a Good Vendor Relationship
- In the signage industry, the right vendor relationship can make or break a project
- Emphasize that sign shops need more than a supplier—they need a partner
- Acknowledge that every shop is different, but strong vendor relationships share common threads
What to Look for in a Signage Vendor
- Reliability & Consistency: Timely delivery, quality assurance, responsive communication
- Transparency in Process: Clear timelines, honest expectations, easy tracking
- Scalability & Support: Can they grow with you? Do they support your team or add friction?
- Access to Tools and Resources: Highlight that vendors who offer digital tools (such as portals) or process guidance can simplify operations
Processes and Tools That Make a Difference
- Partner Portal
- Frame this as an example of the kind of tool that empowers shops to quote, order, and track with less back-and-forth
- Position it as a productivity booster, especially when deadlines are tight
- Art File Process
- Vendors that streamline approvals and provide guidance on art file setup help avoid costly reprints or delays
- A nod to Gemini’s art process and shows how that builds trust
Making the Most of Your Vendor Relationship
- Use the Tools Provided: Don’t leave time-saving resources unutilized
- Communicate Early and Often: Good vendors appreciate proactive communication
- Give Feedback: Strong partners listen and improve—if they don’t, it’s worth reconsidering the relationship
Long-Term Benefits of the Right Vendor
- Peace of mind, predictable outcomes, and the ability to take on more projects
- A partner who helps you solve problems, not create them
- Better service for your customers
Conclusion: The Right Vendor is a Strategic Advantage
- Recap the importance of evaluating vendors not just by their products, but also by their partnerships
- Encourage shops to assess their current vendors and identify opportunities to streamline their operations
- Lightly suggest that if they’re looking for a partner like this, Gemini is here to help
